In 2017, the 'PikaPika Spring Festival' brought seasonal joy to Pokémon Centers and Stores nationwide, offering a delightful treat for collectors. With every purchase of 5 packs of Pokémon cards, customers could crack open an egg-shaped package to reveal one of four promotional cards. Among them, a special Easter-themed Pikachu card stole hearts with its charming illustration featuring a female Pikachu adorned in a flower crown amidst a backdrop of Easter eggs.